2018: Starting an Online Marketing Agency or a Web Design Business?

Starting an online marketing agency or a web design business in 2018 requires a thorough understanding of both industries and their unique requirements. This guide will help you make an informed decision, leveraging insights from experts and current market trends.

Understanding the Divergence of Online Marketing and Web Design Services

Online marketing and web design are often considered as two sides of the same coin, but they each have distinct characteristics and requirements. Online marketing involves a comprehensive strategy that goes beyond mere website design to include digital advertising, SEO, social media marketing, and more.

While some web design companies boast expertise in strategy, the scope of marketing is far broader, encompassing strategies that support company sales goals and overall business objectives. Therefore, it is crucial to recognize the differences before making a decision.

Market Trends and Competition

When deciding between the two, a handy tool is always Google. Conduct a quick search using your preferred keywords to gauge the demand. For instance, searching for 'online marketing agency' vs 'web design business' in your country or state will reveal a clear trend. In most cases, 'web design business' trends well above 'online marketing agency.'

This doesn't mean that you should avoid online marketing agencies. Consider the competition as well. Despite the high demand for web design, there are still many opportunities in the online marketing space, especially when entering a 'blue ocean' market where few competitors exist.

Simultaneous Ventures or Specialization

If your skills and interests extend both ways, it's perfectly feasible to venture into both online marketing and web design simultaneously. However, if you excel in one over the other, it might be more beneficial to specialize. In 2018, the trend favors digital marketing. Embrace it and aim for awesome results.

Passion and Investment

Finally, put your efforts and money where your passion lies. Your passion is your unique differentiator. If you are well-versed and passionate about online marketing, this could be your niche. Conversely, if web design is where your true interest and skills lie, then go for it. The most successful business ventures often stem from a deep-seated passion for the subject.

Remember, the goal is to make a business out of something you love. The saying 'do what you love' is timeless advice for anyone considering a business venture. Passion will drive you through the challenges and keep you motivated in the long run.

Consultation and Expert Advice

For in-depth insights and guidance, consider a consultation with an expert in the field. SoftProdigy, a leading online marketing and web design services provider, offers invaluable advice and support for businesses looking to thrive in the digital marketplace.

Invest wisely in the area where your skills and interests align, and you are poised to achieve the best return on investment (ROI).