Amazon Global Selling Program: Expand Your Business Globally with Ease

Launched in 2015, the Amazon Global Selling Program (AGSP) is a comprehensive solution for businesses looking to tap into the global market. With the increasing trend of online shopping, the opportunity to reach millions of customers across over 200 countries and territories is greater than ever before. This article explores the features, benefits, and steps involved in joining the AGSP, making it a valuable resource for aspiring and existing sellers.

What is the Amazon Global Selling Program?

The Amazon Global Selling Program (AGSP) is an eCommerce exports program designed to help businesses, including small and medium-sized enterprises (SMEs) and established brands, expand their global reach. It combines the features and advantages of the existing Amazon selling program, allowing you to sell in nearly every corner of the world. This program enables you to list products, manage inventory, and fulfill orders across 200 countries and territories. Participation is free to join, and sellers are charged a low fixed fee per-item sold, which includes variable costs like shipping.

Why Join the Amazon Global Selling Program?

Amazon's global scale is vast, with over 300 million customers and 200 million Prime members across 18 global marketplaces. This provides unparalleled access to a diverse customer base, making it easier for Indian sellers to export their products to international markets. Whether you're an MSME, an established brand, or an entrepreneurial individual, joining the AGSP gives you the tools and support needed to succeed in the global marketplace.

Joining the Amazon Global Selling Program

The process of joining the AGSP is straightforward and can be completed in just four simple steps:

Step 1: Decide where and what to sell

Begin by assessing the market opportunities in various international marketplaces. Research which regions and categories are best suited for your products. This step is crucial in making informed decisions about where and what to sell, ensuring that the products you choose have a high demand and a favorable competitive environment.

Step 2: Register and list your products

Once you have identified the suitable marketplaces, it's time to register as a global seller. Utilize Amazon's advanced logistics to make your product listing process quick and easy to manage. The platform provides state-of-the-art tools and support to help you list your products efficiently, ensuring that they are visible and accessible to potential customers.

Step 3: Deliver your products

Globally delivering your products can be a challenge, but Amazon's Fulfillment by Amazon (FBA) service makes it seamless and convenient. With FBA, you can ship your products to any part of the world, ensuring that your customers receive their orders quickly and efficiently. Alternatively, you can choose other shipping methods to suit your specific needs.

Step 4: Get paid and grow your business

As you sell, you will be paid for each completed sale directly into your account. The AGSP also offers access to international tools and services that can help you grow your business. By utilizing these resources, you can expand your export business and reach new global markets with confidence.

Benefits of Amazon Global Selling Program

Joining the AGSP offers numerous benefits, including:

1. Access to millions of customers: With over 300 million customers, Amazon provides a vast audience for your products. This includes the 150 million enrolled in the Amazon Prime program, giving you the opportunity to reach a highly engaged customer base.

2. International sale events: Participating in international sale events such as Black Friday, Cyber Monday, Prime Day, Christmas, and Ramadan can significantly boost your sales. Amazon offers a range of promotional tools and resources to help you take advantage of these opportunities.

3. State-of-the-art tools: The AGSP provides a variety of tools and support to help you manage your inventory, listings, and customer feedback. These tools are designed to streamline your operations and improve your overall performance in the global marketplace.

India's Success with Amazon Global Selling Program

Since its launch in 2015, the AGSP has gained significant traction, with over 70,000 Indian sellers now on board. Notably, many Indian MSMEs and brands have leveraged the program to reach new international markets. As of today, these sellers have achieved a remarkable milestone of $3 billion in cumulative e-commerce exports.

Additionally, Indian businesses participating in the AGSP have witnessed significant growth during key sales events. For instance, during Prime Day, orders increased by 72%, and during Black Friday, orders grew by 76%. These statistics demonstrate the potential for success when leveraging the AGSP to reach and engage with global customers.

Conclusion

The Amazon Global Selling Program is a powerful tool for businesses looking to expand their presence in the global market. By following the simple steps outlined in this article, you can register and start selling on 18 global marketplaces, including North America, Europe, and the Asia-Pacific region.

With over 300 million customers and unparalleled promotional opportunities, the AGSP offers a unique and favorable environment for businesses of all sizes. Embrace the opportunities provided by the AGSP and take the first step in expanding your business across the world.