How to Get a Verified Review on Amazon

When you buy an item from Amazon and write a review, Amazon will usually display a 'Verified Purchase' tag near the review. This tag indicates that you are a genuine customer who has bought the product from the same place you are reviewing. While the 'Verified Purchase' tag doesn't change the content of the review, it does add a layer of credibility to it. The real value of a review lies in providing detailed insights about the product, whether it met your needs, its features, and whether you recommend it to others.

Understanding the Basics of Product Verification

Amazon uses a number of factors to verify a purchase, including order confirmation, purchase date, and shipping address. Even if you buy a well-known brand like an iPhone or an HP computer, the fundamental quality of the product remains the same whether purchased at the official store or from Amazon. For example, an iPhone bought from Amazon is essentially the same as one bought from an Apple Store, as long as the model number matches.

Writing a Detailed and Helpful Review

When you write a review, try to include all relevant details, both positive and negative. This helps readers make informed decisions. For instance, if you bought two different moisturizers (one from a well-known brand and one from a store brand) for your dry and itchy skin, your review should focus on the differences, their effectiveness, and whether the improvements are significant.

Comparison of Products: CVS vs. Curel

I recently purchased a bottle of Curel Ultra-healing Intensive Lotion for extra-dry skin and compared it to a CVS Extra Healing Lotion. Both brands were placed next to each other in the store, with a sign encouraging consumers to compare them to the Jergens product for extra-dry skin. Given my skin's condition—sufficiently dry, flaky, and itchy—I decided to try both.

Each lotion was applied daily to my arms and legs for two weeks. In winter, my skin tends to be extremely dry, flaky, and itchy. During the trial period, the Curel lotion was significantly more effective, helping to alleviate all my symptoms. By the next morning, the Curel side showed limited flaking and itching, and I didn't have to scratch as much as the previous day. Unlike Vaseline, which worked but could be too greasy, the Curel lotion worked without the annoying texture.

The Curel lotion had a heavier, greasier feel than the CVS brand, which could have been a significant factor if my skin wasn't as sensitive. Adding Aveeno Colloidal Oatmeal bath helped relieve the itching, and the Aveeno could be followed by either the Curel or CVS lotion. The combination of the Aveeno bath and the Curel lotion allowed me to sleep better and for longer periods without waking to scratch, take an antihistamine, or soak in the Aveeno bath.

Choosing the Right Product for Your Needs

While a higher-quality product like the Curel lotion might offer faster relief, a less effective product might still be sufficient for those with milder skin issues. If you experience highly annoying and severe symptoms that interfere with your ability to sleep or function, the Curel Ultra-healing lotion, along with baby oil and Aveeno baths, can offer the necessary comfort and relief.

Ensuring Your Review Is Credible and Helpful

When writing a review, include as much information as possible. Highlight any positive or negative aspects of the product, provide specific examples, and explain how the product performed under your or other customer's real-world conditions. This will help readers determine whether the product is suitable for their needs and whether the improvements are necessary or merely cosmetic.