Are the Branded Products We Buy Online Really 100% Original?

The internet has made shopping for branded products more accessible than ever before. However, the availability of these goods on online platforms also raises the question: are the products we purchase online truly 100% original?

The Reassuring Case of Genuine Branded Products

Let’s take a look at TheCoolSh0p, an online Instagram store dedicated to branded surplus clothing. The store offers genuine branded items at great prices, with prompt responses from the shop handler and reliable shipping. This indicates that, for some sellers, authenticity is a top priority.

The Clarity of Defects in Branded Products

Brands that do not manufacture their products themselves often order them from contract manufacturers. These manufacturers may reject items that do not meet the brand’s exacting standards. For example, a t-shirt that is stitched one inch longer or one inch wider, or where the labels are not correctly placed, such as an L tag instead of an XL tag, are all considered defects.

The defected items are then graded based on these defects. There are 1st, 2nd, and 3rd quality grades. In the 1st quality grade, it can be difficult to identify the problem even after inspection, which highlights the challenge in finding imperfections.

The Role of Sellers and Online Platforms

Whether a product is original or not often depends on the seller of the online platform. Many e-commerce websites such as Flipkart and Amazon operate with numerous third-party sellers. In such cases, it is crucial to check:

The identity of the seller Reviews and comments from past users

For instance, Flipkart has its own seller, WSRetailer, which is reliable, and similarly, Amazon has its Cloudtail sellers. Users often leave reviews on these third-party sellers, which can provide valuable insights.

Online E-Commerce Channels and Originality

The authenticity of the products also depends on the e-commerce channel or the brand’s own website from which you purchase. Established and well-known e-commerce channels and brand websites are more likely to offer genuine products with easy return policies if you're unsatisfied.

However, there is a risk when dealing with new or smaller online channels, as such platforms may not have the same level of quality control and authenticity assurance.

In conclusion, while many reputable sellers ensure the originality of their products, it is always advisable to stay informed and cautious when shopping online. Checking the seller's reputation, verifying the authenticity, and reading user reviews are all steps in the right direction towards making informed decisions.