Why is Arvind Kejriwal no longer in news?

Introduction

Media coverage of Arvind Kejriwal has significantly diminished in recent times. This article aims to explore the reasons behind this decline and possible future prospects for his political career.

Currently, Kejriwal is not dominating headlines, and news sources are unlikely to give him coverage unless there is any negative news related to his party, the Aam Aadmi Party (AAP).

The media is no longer interested in Kejriwal, suggests a widely observed trend. This situation can be attributed to various factors, including the current state of the political landscape and Kejriwal's strategic approach.

The Current Situation and Media Interest

No Elections of Kejriwal's Interest

Kejriwal's political activity has decreased as there are no major elections on the horizon that align with his interests. For instance, his party experienced a significant setback in Punjab, and his preferred candidate in Gujarat has recently joined hands with Congress. Thus, he has less political motivation in these regions.

In other states, such as Himachal and Karnataka, scheduled for elections in the next 6-8 months, the AAP does not have a substantial presence. As a result, Kejriwal's influence and media coverage are minimal in these states.

Media Focus on Controversies

Historically, Kejriwal gained significant media attention during controversies, particularly involving #x27;Supari Slappers#x27; and #x27;Supari Ink Throwers.#x27; However, if he remains silent, there is little to report. Silence, as with any other strategic choice, can minimize media coverage.

When Kejriwal refrains from publicly engaging in political feuds and controversies, it reduces the rationale for media coverage. His recent approach of keeping a low profile might be a deliberate tactic to avoid unnecessary media attention.

The Impact on Media Coverage

The media's primary focus is on TRP (television ratings points). Medias rely on sensational content to attract viewers and maintain high ratings. With Kejriwal, there was a significant mismatch between his claims of popularity and the actual results in Goa and Punjab. This discrepancy led to a loss of credibility and TRP value.

Loss of Credibility and TRP Value

When his grand claims about popularity were not supported by actual results, Kejriwal's credibility took a hit. The media, which values TRP more than substantive political discourse, no longer considers him a noteworthy figure to cover.

The media's decisions to focus on controversies and sensationalism have further pushed Kejriwal out of the spotlight. This strategy not only markets political conflicts but also distracts from the need for meaningful political engagement.

Future Prospects and Media Attention

The future of Kejriwal's political career is closely tied to upcoming elections, especially in Delhi. Once elections take place, media attention is likely to follow. Political opponents and media often exploit such moments to generate coverage.

Delhi Elections and Media Interest

As long as Kejriwal remains a credible opposition force to the central government, media coverage will continue to fluctuate based on his political activities and controversies. Media cycles often revolve around political events, and Kejriwal's return to a vibrant public presence is expected when elections draw near.

Moreover, Kejriwal's future media coverage is contingent on his ability to regain political traction. If he manages to secure significant seats in Gujarat, this could restore his profile and earn more media interest. However, if he fails to make a substantial impact in the upcoming state elections, he may remain out of the media spotlight for some time.

Conclusion

Arvind Kejriwal's absence from media headlines is a result of strategic political maneuvers and the prevailing media landscape. As a credible opposition figure, he remains important for media interests, but his political relevance is best measured through upcoming electoral victories.