Bass Pro Shops vs. Cabela's: A Comparative Analysis

The outdoor retail industry is filled with companies dedicated to catering to nature lovers, hunters, and anglers. Among the most prominent names are Bass Pro Shops and Cabela’s. These stores have long been synonymous with top-quality outdoor gear, hunting, and fishing supplies. However, the recent merger of Bass Pro Shops with Cabela's has blurred the lines between them, raising questions about their relative sizes and market positions. In this article, we will delve into the history, expansion, and current status of both companies to provide an informed comparison.

History and Background

Bass Pro Shops: Founded in 1968, Bass Pro Shops is known for its unique concept of combining a hunting and fishing store with a nature center. Its founder, John Bass, established the company with a mission to educate the public about the environment and promote conservation. Over the years, Bass Pro Shops has grown into a major national retailer, with a focus on experiential shopping and education.

Cabela's: Initially started in 1961 by Jon Cabela, Cabela's has evolved from a mail-order catalog business to one of the largest outdoor retailers in North America. The company is known for its comprehensive range of hunting and fishing equipment, along with its commitment to quality and customer service.

Expansion and Growth

Bass Pro Shops: The Bass Pro Shops network has expanded significantly over the years, with the company owning and operating over 175 stores across the United States. These stores are designed to be immersive experiences that educate customers on various aspects of outdoor activities. The company's indoor Arkansas campus, featuring the world's largest freshwater aquarium and a massive indoor store, is particularly notable.

Cabela's: Cabela's has a much smaller footprint compared to Bass Pro Shops, with fewer than 90 stores as of the merger. However, the stores are generally larger, offering a wider range of products. Cabela's also has a well-established online presence, allowing customers to shop from home and enjoy free shipping and hassle-free returns.

Merger and Evolution

The acquisition of Cabela's by Bass Pro Shops in 2018 has significantly changed the dynamics of the outdoor retail landscape. Combined, the two companies boast over 250 retail locations, but the impact of the merger on Cabela's brand remains to be seen. While Bass Pro Shops has the benefit of a larger store base, Cabela's brings extensive experience in e-commerce and customer service. This merger has created a formidable competitor in the outdoor retail industry.

Conclusion

While Bass Pro Shops currently has a larger presence in terms of store count and market reach, the merger with Cabela's has brought new challenges and opportunities. Cabela's will need to adapt to the Bass Pro Shops model, while Bass Pro Shops will have to integrate Cabela's's strengths, such as their online platform and customer service. This evolution will have significant implications for both companies and the outdoor retail industry as a whole.

As the outdoor industry continues to grow, it will be interesting to see how Bass Pro Shops and Cabela's evolve and compete in the market. By leveraging their combined resources and expertise, these companies are well-positioned to continue leading the charge in the outdoor industry.