Can Self-Published Books on Amazon Be Sold in Other Bookstores?

Once a book is self-published on Amazon, it's a common question whether other bookstores can sell the same title. The answer depends on a few factors: distribution rights, print copies arrangements, and sales strategies.

Factors Influencing Sales in Other Bookstores

There are several important points to consider when trying to list a self-published book on Amazon in other bookstores:

Distribution Rights

The most critical factor is the distribution rights. If the author retains the rights to their book, they can sell it through other bookstores. However, this could be limited by an exclusive agreement, such as Amazon KDP Select. KDP Select restricts the author from selling the book on other platforms unless they end the contract.

Print Copies

For print copies of the book to be sold in stores, the author must first ensure the book is available as a print edition on Amazon through services like CreateSpace or KDP Print. The author can then order copies and sell them to local bookstores at wholesale prices, with the bookstore purchasing from the author.

Ingram Distribution

Another option is to use Ingram for distribution. If the author lists their book with Ingram, it will allow bookstores to order the book through Ingram’s distribution network. This can be an effective way to get your book into more stores.

Consignment Sales

Many bookstores are willing to carry a few titles on a consignment basis. In this arrangement, the bookstore takes a percentage of the sale price, and any unsold books are returned to the author.

Authors can directly approach local bookstores to see if they are willing to carry their book, especially if the book is being marketed effectively.

Special Circumstances

In certain rare cases, a book from Amazon can appear in brick-and-mortar stores. For example:

Special Orders: Independent bookstores can place special orders for a book that isn't stocked. The store orders the books through Ingram, and the author is required to take back any unsold copies. In-Store Events: Authors can attend in-person events at bookstores, such as poetry readings or book signings. Bookstores can order a small quantity of books and return any unsold copies after the event.

It is worth noting that these events are typically facilitated by the store's special events coordinator or a similar staff member. For the author to secure such an event, they must have a local following or a strong reputation in the community.

Conclusion

While not all self-published books on Amazon can be sold in other bookstores, there are multiple avenues available to reach this audience. Flexibility in distribution and a proactive marketing strategy can significantly increase the chances of a self-published book appearing in local bookstores.

Key Takeaways:

Ensure you retain the rights to your book to sell it outside of Amazon. Make the book available in print through Amazon or Ingram. Explore consignment sales and direct sales with bookstores. Consider in-store events and special order arrangements.

These strategies can help increase the visibility and sales of your self-published book, making it a versatile and valuable addition to any bookstore's collection.