Creating a Buy One Get One Free Option in Shopify

Creating a buy one get one free (BOGO) promotion in your Shopify store can significantly drive sales and engage customers. This guide will walk you through the process, from using Shopify's built-in discounts feature to leveraging third-party apps with advanced features. Follow these simple steps to ensure your campaign is a success.

Method 1: Using Shopify Discounts

Shopify offers a straightforward way to create BOGO promotions by using its built-in discounts feature. Here are the detailed steps:

Step 1: Log in to Your Shopify Store

Log into your Shopify admin panel to start creating your BOGO promotion.

Step 2: Navigate to Discounts

In the left-hand menu, click on the Discounts section.

Step 3: Create a Discount Code

Click the Create Discount Code button to start setting up your promotion.

Step 4: Fill in Your Customized Discount Code

Create a unique and meaningful discount code for your promotion. For example, use a code such as SPRINGSALE for a spring collection promotion. Customers will enter this code at checkout to get the BOGO deal.

Step 5: Select Buy X Get Y

In the Selection section, choose Buy X get Y to indicate that customers need to buy one item to receive a second one for free.

Step 6: Edit Customer Buys Section

From the CUSTOMER BuYS section, specify the quantity of items a customer needs to buy. For a BOGO promotion, input 1 in the Quantity section to indicate that one item is required.

Step 7: Edit Customer Gets Section

In the CUSTOMER GETS section, specify the quantity of the free items. Set the Quantity to 1 and select the specific collection or product the free item will be from.

Step 8: Set Up Customer Eligibility

Define the customer groups or individuals who can use this discount. This can be based on location, email list, or any other criteria you set.

Step 9: Set Up Usage Limits

Determine how many times a customer is allowed to use the discount code. You can limit it to one use per customer, or set it to a higher number if you want more flexibility.

Step 10: Set Up Active Dates

Specify the dates during which the discount code is valid. If you do not set these dates, the code will last indefinitely.

Step 11: Save the Discount

Click the Save Discount Code button to finalize your settings. Review the summary to ensure all details are correct.

Method 2: Using a Third-Party App

For more advanced features and flexibility in managing promotions, consider using a third-party app. Some popular options include:

Bold Discounts

Offers extensive customization, including BOGO deals. Customize your discounts and promotions with this app.

Discounted Pricing

Allows for various discount types and can create complex promotional rules tailored to your needs.

Automatic Discounts

Automatically applies discounts without the need for a code, making it easier for customers to take advantage of offers.

How to Use a Third-Party App

1. Go to the Shopify App Store Search for the app you want to use, such as Bold Discounts, Discounted Pricing, or Automatic Discounts.

2. Install the App Follow the installation instructions provided by the app.

3. Configure the BOGO Deal Use the app's interface to set up your BOGO promotion according to your preferences.

Testing the Discount

After setting up the discount, test it thoroughly in your store:

1. Add the qualifying product to your cart.

2. Check if the discount is applied correctly at checkout. Ensure that the item you set as free is indeed free when the BOGO deal is applied.

Conclusion

Using either the built-in discount feature or a third-party app, you can easily create a Buy One Get One Free option in Shopify. By following these steps, you can enhance customer engagement and drive more sales through effective promotional strategies.