What Are Design Contest Sites Like 99Designs?

Design contest sites like 99Designs have become increasingly popular among both buyers and designers. Though these platforms can be useful, they also come with their own set of advantages and disadvantages. This article will explore the pros and cons from both perspectives to help you make an informed decision.

From a Buyer's Perspective

For clientele seeking to obtain a designed product or service, design contest sites offer several positive aspects. These sites allow buyers to set a budget, ensuring that there are no unexpected costs. Additionally, the variety of designs from multiple designers provides a wide range of choices, making the process of selection more comprehensive.

Positives

Setting a budget makes it easier to plan and control expenses. Multiple designers provide a broad range of choices, ensuring a higher chance of finding the perfect design. No additional costs, as the platform offers a clear and fixed price structure.

Negatives

Continuity in working with a designer may be difficult, as designers change projects frequently, potentially leading to inconsistent brand identity. Too much choice can be overwhelming and may lead to decision paralysis, especially since not all visually appealing designs are practical or scalable. The majority of designers on these platforms may still be learning, which means some designs may not meet the high standards of quality and professionalism.

From a Designer's Perspective

For young and aspiring designers, these platforms can be excellent opportunities for growth and learning. However, there are also a few drawbacks to consider.

Positives

Enables designers to enhance their skills and practice quickly, adapting to the demands of the public. Designers can earn some income while honing their craft and gaining practical experience.

Negatives

Contest holders often provide limited feedback, leaving designers unsure about the success of their work. Clients may steal intellectual property, causing safeguarding concerns. The pay offered is often quite low relative to the effort and skill required.

Conclusion: A Personal Recommendation

In summary, for a young designer transitioning into the job market, design contest sites like 99Designs can be a valuable starting point. However, for experienced designers, the financial returns do not justify the effort, making it a waste of time and money. For clients considering these platforms, it is advised to not guarantee a prize and conduct due diligence to ensure the selected design meets the required standards.

While some individuals and companies have benefited from designs obtained through these platforms, the quality can vary. A generic logo, for instance, might still contribute positively to a strong brand image. However, a high-quality, custom logo from a local designer is often worth the investment for a more professional and consistent representation of your brand.