Earning Through Content Writing Freelancing in 2023: A Comprehensive Guide

To earn money from any freelancing job, the first thing you need to work on is your mindset. Earning money needs hard work and consistency, especially when you're entering the content writing field. Why do you want to enter this field? Are you passionate about writing? Do you see yourself writing in the long run? Answering these questions will help you build your 'why,' which will be your driving force in the long run.

Discover Your Niche and Audience

The next step is to discover what you like to write about and how it benefits your audience. This will help you identify your niche and target audience. As a beginner, it can be difficult to determine your niche. I recommend trying out various topics and committing to writing about each one daily. After a week or two, you're likely to lose interest in certain topics, find it challenging to come up with new ideas, or discover a topic you're passionate about. This process will help you identify your niche and ensure it solves pain points for your audience.

Choose the Right Platforms for Promotion

Once you've identified your niche, make sure to research if it's solving anyone's problems. Who can benefit from your content? What age group does your audience fall into? All these questions can help you decide on the right channels to promote your writings and connect with your audience. Choose at least one or two social media platforms, such as LinkedIn, Twitter, and Instagram, to start with. LinkedIn is crucial for building your professional network, while Twitter and Instagram can help you reach a broader audience.

Create a Professional Presence

Begin your writing journey by creating a professional website. Buy a domain and web hosting that is related to the business or content you wish to write on. If your finances are limited, you can start writing on Medium or create a free WordPress site. However, having your own website is highly recommended as it helps build your personal brand and creates a lasting impression on your targeted audience.

Pitch Your Services and Build a Portfolio

After writing at least 5 to 6 content pieces, look for potential clients and pitch your portfolio. Create a portfolio either on Canva or a simple PDF/Google Doc with links to your sample write-ups and a brief background about yourself and your work. Explain how your write-ups can help your clients achieve their business goals. It's essential to stay professional and not look desperate when pitching. There are many free resources available online on how to start cold emailing or pitching to clients. Research and learn from these resources.

Start Implementing SEO Skills

To stand out in the market, learn and start implementing SEO skills, especially with your content writing and copywriting skills. Read a lot to stay updated with your chosen niche and market trends, and improve your thinking and writing skills. This will make your content more attractive to search engines and your audience.

Stay Consistent and Network

The last but not least, stay consistent with your writing and promote yourself shamelessly. Networking is also a vital aspect to achieving success. The more you show up online with quality content that adds value to your audience and potential clients, the more likely you are to get noticed. Consistency and networking are key to standing out in the crowded market. By staying consistent and networking, you'll make it easier for your content to reach the right people at the right time.

I hope this guide helps you get started on your freelance content writing journey in 2023.