How to Add a Concert to Spotify When Not Listed on TicketMaster, SongKick or Any Other Platform

Adding a concert directly to Spotify in the absence of listings on TicketMaster, SongKick, or other platforms may seem like a challenging task. However, there are effective strategies to ensure your concert gets noticed on Spotify by leveraging partner websites and implementing guerrilla marketing techniques. In this guide, we will explore how to list your concert on Eventbrite and other practical steps to get it seen on Spotify.

Understanding the Limitations

Firstly, it is important to understand the current limitations around directly listing events on Spotify. According to some sources, you cannot add a concert directly to Spotify if it is not listed on partners such as TicketMaster or SongKick. Spencer, a knowledgeable source, has noted that Spotify automatically lists events from these partner sites. Therefore, you must first list your event on one of their partner sites to have it appear on Spotify.

Using Eventbrite as a Partner Site

Eventbrite is a popular choice for collaborating with Spotify. Here is a step-by-step guide on how to list your event on Eventbrite:

Create an event page on Eventbrite: Sign up for an account on Eventbrite and create a new event page. Make sure to provide detailed information about your concert, including the date, time, location, and any special performers or guests. Set up ticketing: Use Eventbrite to manage ticket sales. You can create a promocode to lock the tickets, which means no actual tickets can be sold. This allows you to promote your show effectively without enabling ticket resale. Match your event name: Ensure that the name of the event on Eventbrite exactly matches your artist name on Spotify. This helps in consistent branding and recognition. Promote your event: Use Eventbrite's features to promote your concert. Utilize social media channels, influencer marketing, and guerrilla marketing techniques to reach a wider audience.

By listing your event on Eventbrite, you increase the chances of it appearing on Spotify. Eventbrite also plays a significant role in populating the web with event data, making it easier for potential attendees to discover your show.

Guerrilla Marketing Techniques

Guerrilla marketing can be an effective, low-cost method to promote your concert and increase visibility. Here are some guerrilla marketing tactics you can use:

Leaks and Teasers: Use social media to drop hints and create a buzz around your concert. Share intriguing posts and teasers to keep your audience engaged and excited. Street Teams: Organize street teams to distribute flyers and posters in high-traffic areas. This can help generate word-of-mouth publicity and attract potential attendees. Pop-Up Concerts: Consider holding pre-launch pop-up gigs to generate excitement and interest. These can be scheduled in hidden locations or unexpected venues. Use of Influencers: Partner with local and niche influencers to reach a broader audience. Influencers can help spread the word and attract potential concert-goers.

Guerrilla marketing techniques like these can help you reach a wider audience and increase the visibility of your concert, even if it is not listed on TicketMaster, SongKick, or other major event platforms.

Legal Considerations

When working with platforms like Eventbrite, it is crucial to understand your legal rights and limitations. You should consider the terms of service and any agreements you make. Paying for the app can sometimes provide access to additional features that allow you to more control over your event listings.

While it is generally advisable to seek clearances or permissions for using the event listing services, the ultimate decision lies with the user. Legal terms may provide personal usage rights, which can be important to consider, especially if you are planning to monetize your event listings. However, it is always a good idea to consult a legal professional to ensure all bases are covered.

In summary, while directly listing a concert on Spotify when not listed on TicketMaster, SongKick, or other platforms might be challenging, using Eventbrite as a partner site and leveraging guerrilla marketing techniques can significantly increase your chances of success. By following these steps, you can effectively promote your show and get it noticed on Spotify.