How to Display Product Variants on Shopify

Displaying product variants is an essential aspect of running an e-commerce store on Shopify, as it allows customers to choose from different options such as size or color. Understanding how to effectively show these variants on your product pages can significantly enhance the shopping experience, leading to higher conversion rates. In this article, we will guide you through the process of setting up and displaying product variants on your Shopify store.

Why Display Variants?

The primary purpose of displaying product variants is to give customers more specific options when purchasing a product. By allowing them to choose from different sizes, colors, materials, or flavors, you provide a more personalized shopping experience. This customization can lead to increased sales as customers are more likely to find the exact product they are looking for.

Steps to Display Product Variants in Shopify

1. Logging into Your Shopify Admin Panel

To begin, you need to log into your Shopify Admin Panel. Navigate to the left-hand sidebar and select Products. Here, you can either add a new product or edit an existing one to include variants.

2. Adding a New Product or Editing an Existing One

If you are adding a new product, click on the Add product button. If you are editing an existing product, click on the product title.

3. Accessing the Variants Section

Scroll down to the Variants section. If you have not added any variants yet, you will see an option to Add variants.

4. Configuring Variants

Click on Add variant and enter the option name, such as 'Size' or 'Color'. You can add up to three different options, such as size, color, and material, with each having multiple values. Once you add your options and their values, Shopify will automatically create a grid of variants combining those values.

5. Editing Each Variant's Details

After the grid is generated:

Set the price for each variant if they differ. Adjust SKU numbers and barcodes if needed. Set the inventory quantities for each variant. If desired, upload different images for each variant to change the product image when a customer selects a different variant on the product page.

6. Advanced Options (Optional)

If needed, you can click on More options and then Edit options to:

Change the order of your variant options. Add or remove values from your options. Add a new option.

7. Saving Your Product

Once you have configured the variants, click the Save button at the top right to finalize the variants for your product.

8. Checking the Product Page

Finally, go to your online store and navigate to the product page. You should now see drop-down menus for your variants, such as 'Size' or 'Color'. When a customer selects a variant, the associated image, price, and available inventory should update accordingly.

Tips for Displaying Variants

Ensure that your theme is set up correctly to display variants in a user-friendly way. Popular themes and themes from the Shopify Theme Store typically handle product variant dropdowns and image switching smoothly. However, if you are using a custom theme, make sure it is configured to display variants effectively. Consider using apps like [Variant Options Swatch King] for enhanced variant display and selection functionalities. These apps can help you create a more engaging and intuitive shopping experience for your customers. Regularly review and update your product variants to ensure accuracy and availability. This helps avoid discrepancies in the shopping experience and keeps your customers satisfied.

By following these steps and tips, you can effectively display product variants on your Shopify store, enhancing the shopping experience and driving higher conversion rates. Take advantage of the many options available in Shopify to customize your product pages to meet your customers' needs and preferences.