How to Share Articles from External Sources on LinkedIn Company Pages

Many organizations and professionals wonder how to share articles from external sources such as The New York Times (NYT) on their LinkedIn Company Pages. While it might seem straightforward, there are certain restrictions that need to be considered.

The Limitations of Sharing Articles

Unlike personal LinkedIn profiles, LinkedIn Company Pages do not support the 'Write Article' feature. This means that you are limited to sharing 'Posts' only, which differ from articles in that they are generally shorter and more direct.

Key Point: Articles, being more akin to long-form blog posts, cannot be directly posted on LinkedIn Company Pages. Instead, you must publish them through your personal LinkedIn profile and then share them on your company page.

Securing the Ability to Post Articles

To overcome this challenge, you must have the necessary permissions. Specifically, you need to be an administrator or have editor access to the LinkedIn Company Page to post articles. Without these permissions, you will not be able to publish articles on the page.

Explore Scheduling Tools for LinkedIn

Thankfully, there are tools available that can help streamline the process of scheduling both posts and articles to your LinkedIn Company Page. One such tool is OneUp, a social media management platform that allows you to manage and schedule posts across multiple networks, including LinkedIn.

How OneUp Simplifies the Process

Step 1: Connect Your Accounts
First, you need to connect your LinkedIn accounts in OneUp. This includes both your personal LinkedIn profile and any LinkedIn Company Pages.

Step 2: Schedule a Post
Navigate to the 'Schedule a Post' feature and select the LinkedIn accounts you wish to post to. You have the flexibility to choose multiple company pages and personal profiles at once.

Step 3: Write and Format Your Post
Compose your LinkedIn post, which can be a combination of text, images, and even a link to an external article. Use features like image uploads from your computer, Canva integration for design, or Unsplash for professional photos.

Step 4: Set Posting Preferences
Decide whether you want the post to be published immediately or scheduled for a later date. Additionally, you have the option to set up recurring posts, such as an article that repeats every quarter.

Example: An article about a recent industry trend may be scheduled to post every three months, ensuring consistent engagement with your audience.

OneUp's intuitive interface makes it easy to manage and automate your LinkedIn posts, saving you time and ensuring your content stays fresh and relevant.

Conclusion

While LinkedIn Company Pages have limitations when it comes to article posting, there are solutions available. With the right permissions and the assistance of a social media management tool like OneUp, you can seamlessly share articles from external sources on your LinkedIn Company Page.

Remember: If you do not have the necessary administrative permissions, you will need to publish the article on your personal LinkedIn profile and then share it on your company page. This approach ensures your content is seen by both your direct connections and the broader LinkedIn community.