How to Share a LinkedIn Post to Your Company Page: A Comprehensive Guide

When it comes to growing your professional network and showcasing your brand's expertise, LinkedIn is an essential tool. This platform is fraught with opportunities for companies and professionals to share valuable content and connect with potential clients or partners. One of the most effective ways to leverage LinkedIn is by sharing posts from an individual's feed or a connection's page to your company page. This not only amplifies the post's reach but also helps build your company's online presence. In this guide, we will walk you through the step-by-step process to share a LinkedIn post to your company page.

The Importance of Sharing to Your Company Page

Sharing a LinkedIn post to your company page is critical for several reasons:

It increases the visibility of the post, reaching a broader audience within your company's network. It helps maintain an active and engaging presence on LinkedIn, which can attract more followers and potential clients. It provides a consistent way to share valuable, relevant content that can demonstrate your company's expertise and thought leadership. It fosters a community within your company by engaging employees and driving interaction on your company page.

Step-by-Step Guide to Sharing a LinkedIn Post to Your Company Page

Step 1: Find the Post

To begin, you need to find the post you want to share on LinkedIn. This could be a post from your feed, a connection, or even another company. Once you have identified the post, hover over it to see the menu options that appear.

Step 2: Click the Share Button

Locate the 'Share' button below the post. Clicking this button will open a sharing dialog box. In this dialog box, you will see several options for sharing the post, including the option to share it on your company page.

Step 3: Select Your Company Page

If you manage multiple company pages, you may need to ensure that you select the correct company page. This is done by clicking on the dropdown menu and choosing the appropriate page. This ensures that the post is shared on the correct platform where your target audience is most active.

Step 4: Add Your Commentary (Optional)

If you wish to add your own thoughts or context to the post, do so in the text box provided. This allows you to personalize the post, making it more relevant to your audience. Whether you're highlighting specific aspects of the post or adding your opinion, this step can enhance the value of the shared content.

Step 5: Post It!

Once you're satisfied with your message, click the 'Post' button to share the post. After posting, you can track the engagement with the shared post on your company page. You may see comments, reactions, and shares from your followers, providing valuable insights into their interests and preferences.

Additional Tips for More Effective Sharing

The best way to maximize the impact of your shared content is to share it on your company page first and then leverage the 'share' icon on the post to share it with your connections. Alternatively, you can simply grab the post URL and paste it into a new post on your company page with your own statement about the post's value. This ensures that the post reaches a wider and more engaged audience, making it an excellent strategy for promoting relevant and useful content in your field.

Conclusion

By following these steps, you can effectively share a LinkedIn post to your company page, enhancing your brand's visibility and establishing yourself as a thought leader in your industry. Remember, the key to successful sharing is to provide value to your audience and maintain consistency in your content strategy. Whether you're sharing insights, internal news, or external articles, your company page will benefit immensely from thoughtful, engaging posts.

About the Author

For more tips on effectively using LinkedIn and growing your professional network, visit Teddy Burriss' Quora profile. Teddy is a LinkedIn Coach and Trainer, helping professionals and companies optimize their presence on the platform. Follow him for regular insights and strategies to enhance your LinkedIn success.