What are Some Inspiring Landing Page Contests?

With so many businesses operating online, it's not uncommon to find complaints about low conversion rates. Sometimes, it feels like no matter what you try, the results are disappointing. If your website isn't generating leads, there's no point in maintaining one, right? Or is there?

It's important to remember that the key is in making your website inspiring for your visitors. The real work begins after your leads have signed up for something you promised to offer them. Here are a few strategies that can help ensure your visitors don't slip away.

Send a Thank You Note

The first step after your visitors have signed up is to send them a thank-you note. This doesn't have to be a complex email. An encouraging message can go a long way in warming your leads up to you. Here's an example of an email I received after ordering food online from Foodpanda:

Thank you for choosing Foodpanda for your dining experience! We hope you enjoyed your meal and found our service to be convenient. We value your feedback and look forward to serving you again.

A thank-you note can be as simple as acknowledging their action and expressing gratitude. It can also encourage them to proceed further with their journey on your website.

Engage Them with a Series of Emails

Often, leads are not ready to move on to the next step in the conversion funnel, which is initiating the purchase process. This is why you need to invest time and effort into nurturing them. One way to do this is to offer a series of emails that educate your leads about the significance or practicality of your service or product. For example, you could promise them a 7-episode series that you’ll send over a period of either 7 days or 7 weeks, depending on the depth and complexity of the content.

The objective of the course is to educate your leads about the importance or practical application of your service or product, making it more likely that they'll take action even if they didn't initially plan to.

A study I received in my inbox supports this approach:

"Welcome to our 7-day course for getting the most out of [product/service]. Over the next 7 days, we'll send you a daily email with actionable tips and insights to help you make the most of [your offering]."

Ensure the leads expect these emails, as they are giving you their precious email addresses. Make use of them wisely to build engagement and ultimately convert them into customers.

Use Your Blog to Nourish Leads

If you have a regularly updated blog, you can leverage it to provide ongoing value to your leads. By monitoring the inactivity of your visitors, you can understand their level of engagement. Instead of sending them a full course, you can send them daily blog links for a 7-day course in smaller bites.

"Here's a piece from our blog that explores the impact of [topic] on [product/service]. Read on to gain deeper insights..."

This approach allows you to provide continuous education and engagement without overwhelming your leads with too much information at once.

Listen to Your Visitors

Many businesses spend too much time trying to sell their products without truly listening to their customers. As internet marketers, we often get caught up in the rush to pitch our services and offers. But if we take a moment to hear from our visitors without judgment, we might gain a competitive edge.

Encourage your visitors to send in feedback or arrange for live chat sessions where you can address their problems one-on-one. Make sure these interactions are valuable and productive. By monitoring your leads, you can understand their readiness to make a purchase and tailor your communication accordingly.

"We appreciate your feedback! Please feel free to share any questions or concerns you have, and we'll address them promptly."

By engaging in these conversations, you can create personalized content for each group of visitors, increasing your chances of conversion and satisfaction.

Create Strategic Landing Page Contests

Landing page contests can be a powerful tool for boosting engagement and conversion rates. Here are some ideas:

Contests for Valuable Information: Create a contest where participants can win valuable information by engaging with your content. For example, they could win a free trial of your service or a detailed eBook. Contests for Premium Products: Offer exclusive discounts or early access to premium products for participants who sign up or engage continuously with your content. Contests for User Feedback: Host a contest where visitors can submit feedback or ideas that are then implemented in your product or service.

Conclusion

Whether through a series of educational emails, daily blog posts, or engaging live chat sessions, investing in your visitors can significantly improve your conversion rates. Don’t forget to use landing page contests to boost engagement and drive more conversions. By following these strategies, you can create a more engaging and successful online presence.

Related Keywords

Landing Page Contests Conversion Rate Optimization Lead Nurturing