Investing in CES 2012: Maximizing Your Value Proposition

As an investor, attending CES in 2012 (referred to as CES 2012) carries a unique set of challenges and opportunities. CES, the Consumer Electronics Show, is primarily seen as a marketing event and less so for direct investment purposes. While the glamour and networking possibilities are certainly there, the actual value for an investor varies depending on the type of companies they are interested in.

Key Focus Areas for Investors

When seeking valuable insights in CES 2012, investors should first determine their main focus. Are they interested in blue-chip companies such as Microsoft (MS), Hewlett-Packard (HP), Qualcomm, or companies with innovative keynotes like Nvidia, or are they more inclined towards startups? Blue-chip companies often have multiple rounds of funding in place, indicating they are already well-established. For startups, attending CES offers a unique platform to attract investors and partners, albeit with certain strategies.

A startup can optimize its presence at CES by opting not to exhibit on the floor but instead by renting a suite at a nearby hotel. This approach allows for a more captive audience, enabling the startup to deliver its message more effectively and efficiently. The key is to create a more engaging and intimate setting than the typical exhibition floor.

Exploring Eureka Park for Startups

Eureka Park, located within CES, is specifically designed for startups. Here, investors have a dedicated space to meet with innovative new companies. Outside the Las Vegas Convention Center (LVCC) and Sands Convention Center (Sands CC), there are numerous companies showcasing cutting-edge technologies in other ballrooms like Harrahs, Wynn, and TI. While these locations offer valuable experiences, they might not be the best use of time for investors specifically looking for new investment opportunities.

As an alternative, I would recommend focusing on other venues such as DEMO or similar events, which are specifically tailored to highlight and facilitate investment opportunities. These venues offer a more streamlined and focused environment for investors to discover and engage with promising startups.

Understanding the Market Dynamics

The value proposition of attending CES 2012 extends beyond just the networking and fun. It provides investors with an immersive and instant overview of the current state of consumer electronic technology. Unlike events like MacWorld DEMO, which can be too crowded for small companies to launch new products, CES offers a more comprehensive view that can be invaluable.

However, it is important to note that the significance of CES has diminished somewhat due to the increasing dominance of Apple in major consumer electronics categories. Furthermore, the Wintel ecosystem, which once dominated consumer technology, has significantly lost its influence in terms of innovation. Additionally, major consumer Internet companies typically do not have a significant presence at CES, leading to additional gaps in the market.

Challenges and Opportunities

While CES 2012 holds value for investors, it also faces challenges. For instance, there is a common belief that launching a product at CES disrupts everyone's holiday. This perception might be exaggerated, but it does highlight the need for careful planning. However, the diverse and interesting companies at CES still provide ample opportunities for investors to learn and make valuable connections.

Overall, the value of CES 2012 for an investor lies in the unique opportunity to experience the latest consumer electronic technologies firsthand. By strategically maximizing your presence and focusing on the right venues, investors can make the most of this vibrant event and stay ahead in the rapidly evolving tech landscape.