How to Handle Clients Aiming for Free Work or Discounts in SEO

As an SEO professional, dealing with clients who request free work or discounts can pose unique challenges. Whether it is a first-time client or an old customer, it is crucial to maintain your professionalism and integrity. This guide will provide practical advice on handling such requests while ensuring both your and your client's satisfaction.

Understanding Different Situations and Responses

It is important to assess the situation and the client's urgency. For example, if a client is in a difficult situation, such as being homeless or hungry, a kind gesture might be appropriate, like offering a sandwich or a non-alcoholic drink. However, it's essential to distinguish between genuine need and simply trying to get something for less or for free.

If a client is asking for free work, it's best to be direct and assertive. Simply state, 'There's no need for that,' and move on. Commission work should always be paid upfront, in full, before starting. It's important to emphasize that any discounts or free work would impact your business and potentially increase costs for other clients.

Best Practices for Maintaining Professionalism

The following steps can be taken to effectively handle client requests for free work or discounts:

Be Clear About Your Rates and Payment Terms

Transparency is key. Always be clear and upfront about your rates, payment terms, and methods. This helps to avoid any future misunderstandings and ensures that both parties have a clear understanding of the expectations.

"We don’t do discounts being our price is already discounted. Can't make any money working for free or would have to raise the rates to compensate for it."

For first-time clients, be firm about your rates and terms. If the client is asking for additional work after the initial job is completed, provide a quote for the added services. On the other hand, for long-term clients who have brought numerous jobs and significant revenue, offering a little extra work for free might be justified.

Evaluating Long-Term Loyalty

The loyalty and history with the client should be considered when deciding to offer additional services for free. If the client has consistently provided significant business and is asking for a minor additional task, it might be worth giving them a break. However, it is important to justify the decision and communicate it clearly to the client.

Setting Clear Boundaries

When the situation is less clear, it is pragmatic to negotiate rather than go to court. If the client is demanding a discount or free work, it's best to engage in a constructive conversation to find a compromise. However, it's crucial to maintain a professional stance and not lower your standards.

For example, if a client is asking to reduce the payment amount, clearly communicate the reasons why such a request is not feasible. Emphasize that long-term relationships are important, but mutual respect and fair compensation must also be maintained.

Conclusion

Dealing with clients who request free work or discounts can be challenging, but with proper communication and clear policies, you can maintain a positive and professional relationship. Transparency, clear terms, and understanding of the client's situation can go a long way in maintaining a successful SEO business.