How to Change Your Targeted Audience for AdWords Ads

Google Ads is a powerful platform to reach your target audience with precision. To get the most out of your campaigns, it's essential to understand and effectively manage your targeted audience. This guide will walk you through the process of adjusting your target audience for AdWords ads, ensuring that your campaign reaches the right people at the right time.

Accessing Your Google Ads Account and Campaign

The first step in changing your target audience for AdWords ads is to access your Google Ads account and find the specific campaign you wish to modify. Log into your Google Ads account and navigate to the Campaigns or Ad Groups section.

Locating the Audiences and Reach Option

Once you have accessed the desired campaign, locate the Audience and Reach section. This is typically found in the Campaign Settings or Ad Group Settings menu. Within this section, you will find various options to refine your audience targeting.

Adjusting Target Audience Settings

Depending on your campaign goals and the available targeting options, you can adjust the following aspects of your audience targeting:

Demographics

Demographics refer to characteristics such as age, gender, parental status, and household income. By modifying these settings, you can target a specific audience segment. For example:

Gender: If your campaign is promoting a women's skincare product, you can adjust the gender setting to target females only. Age: If your target audience is primarily young adults, you can set the age range accordingly. Parental Status: For businesses targeting parents, you can tailor your audience to include parents with children under a certain age. Household Income: If your product or service is luxury-oriented, you can target households with higher incomes.

Locations

Geographic targeting allows you to refine your ad targeting by selecting specific regions, cities, or countries. This is particularly useful for local businesses or when you want to focus your ads on a specific geographic area:

City or Region: For instance, if you are running a campaign for a local business in Los Angeles, you can narrow down the targeted audience to Los Angeles residents. Country: If your product is available internationally, you can target users in a specific country.

Interests and Remarketing

Interests and remarketing are powerful tools to reach users based on their behaviors, interests, and past interactions with your website:

Interests: You can use audience targeting based on user interests to show your ads to people who are likely to be interested in your product or service. For example, if you sell outdoor gear, you can target users with an interest in sports and outdoors. Remarketing: Remarketing offers the ability to advertise to users who have previously interacted with your website or mobile app. By creating a remarketing audience, you can target past website visitors who have shown interest in your products but haven't made a purchase yet. This can be done through Customer Match, which allows you to upload a list of email addresses or phone numbers to reach these users.

Examples of Adjusting Your Targeted Audience

Let's consider a few examples to illustrate how you can adjust your targeted audience for AdWords ads:

Example 1: Adjusting Gender Targeting

If you have a campaign promoting a women's skincare product but realizing that it's also attracting male users, you can modify the targeted audience by adjusting the gender setting to females only.

Example 2: Geographic Targeting for a Local Business

If you run a local business and want to focus your ads on a specific city or region, you can narrow down the targeted audience by selecting the desired location settings. For example, if you own a bakery in San Francisco, you can target users in San Francisco to increase local foot traffic.

Example 3: Creating a Remarketing Audience

If you have a campaign aimed at users who have previously visited your website but haven't made a purchase, you can create a remarketing audience. By adjusting your ad settings to specifically target this group, you can drive conversions and repeat customers.

In conclusion, understanding and effectively managing your targeted audience is crucial for the success of your AdWords campaigns. By leveraging demographic, geographic, interests, and remarketing data, you can ensure that your ads are seen by the right people at the right time.

Explore More Google Ads Features and Audiences

Google Ads offers a wide range of tools to create and target custom audiences and audience segments. Utilize these features to reach users based on who they are, their interests, and habits, and even how they've interacted with your business. Remarketing can help you advertise to users who have previously visited your website or used your mobile app, ensuring that your ads are shown to the right people when they visit other sites or search on Google.