Pantaloons: The Leading Fashion Retail Brand in India

Introduction to Pantaloons

Pantaloons is a renowned fashion retail brand in India, specializing in a wide range of apparel and accessories for individuals of all ages. As a division of the Aditya Birla Group, Pantaloons has established itself as one of the most trusted and loved retailers in the country. Operated across a vast network of department stores, Pantaloons has become a household name for affordable and stylish fashion.

Recognition and Growth

Pantaloons has consistently topped the charts in various brand loyalty and trust surveys. It was voted India's Most Trusted Apparel Retail Brand in the Brand Equity Survey 2014/2015, a testament to its reputation and customer base. The rapid growth and expansion of Pantaloons have been phenomenal, with the launch of a new store every fortnight, significantly increasing its presence in 78 cities across India.

Financial Performance

Financially, Pantaloons has shown steady growth. In the fiscal year 2015-16, the brand posted revenues of INR 2164 crores, a 17% increase from the previous year. This growth is driven by its diverse product offerings and strategic diversification into non-apparel categories such as footwear, handbags, cosmetics, and watches.

Product Range

Pantaloons caters to a wide range of fashion needs, from casual wear to formal wear, ethnic attire to party wear, and even active wear. Women's wear forms a significant part of the brand's offering, contributing to over half of the total apparel sales. The non-apparel category features a plethora of products, including footwear, handbags, cosmetics, perfumes, fashion jewelry, and watches.

Brand Portfolio

Pantaloons boasts an exclusive brand bouquet that includes 24 in-house brands such as Rangmanch, Ajile, Honey, Akkriti, Chalk, Annabelle, Trishaa, Alto Moda, Poppers, and Chirpie Pie. It also hosts a variety of licensed brands, encompassing top international and national names like Louis Philippe, Van Heusen, Allen Solly, and Peter England. Partner brands such as John Miller, Celio, Spykar, Levis, and Lee Cooper are also featured in the men's wear section, while women's wear includes brands like Jealous, 21 109F, Chemistry, KRAUS, BIBA Global Desi, W, Barbie, and Ginny Jony.

Online Presence

Pantaloons has also embraced the digital space, with the launch of its official online store and its presence on leading e-commerce platforms. The Pantaloons Official Online Store offers a convenient and diverse shopping experience with frequent lightning deals on fashion apparels. Additionally, Pantaloons operates a multi-tier loyalty program called Greencard, making it India's most rewarding loyalty program with over 12 million members.