Reaching a Wider Audience Online During Lockdown: Proven Strategies and Tools

During this period of global lockdown, expanding your reach and connecting with a wider audience has become more critical than ever. The key to success lies in the strength and relevance of your content, combined with strategic use of available tools and platforms. Whether you're a content creator, a brand looking to sell, or a small business seeking support, the following strategies can help you engage more effectively with your audience.

Update Your Google My Business Profile

One of the most overlooked yet powerful tools for small businesses is Google My Business (GMB). By maintaining an active and complete GMB listing, you can tap into local search results, boost your visibility in Google Maps, and enhance customer interactions. Regular updates, timely responses to customer reviews, and engaging with your community on GMB can lead to increased foot traffic and online engagement.

Create Google Posts

Google Posts allow you to share updates and engage with your audience directly within the Google environment. These posts can include text, images, and even links to other relevant content. By strategically posting relevant information, you can keep your audience informed and engaged, driving traffic to your website and other platforms.

Live Streaming Platforms

Live streaming has become incredibly popular during the lockdown, and there are several platforms that can help you reach a wider audience:

Degpeg: As India's first live multi-streaming commerce platform, Degpeg allows you to simultaneously stream your content on over 30 platforms, including Facebook, Twitch, Periscope, Instagram, YouTube, and LinkedIn. This integrated platform can help you reach a diverse and broader audience, and it's a great option if you want to sell products through live streaming. Facebook Live: Facebook is one of the largest social media platforms, with over 2 billion monthly active users. You can use Facebook Live to interact with your audience in real-time, answer questions, and share valuable content. YouTube Live: YouTube is another powerful platform for live streaming. With over 2 billion monthly active users, it offers a great opportunity to connect with your audience and engage in real-time discussions.

Social Ads

With the majority of users spending more time on social media platforms such as Facebook, Instagram, Snapchat, and Twitter, social ads have become a critical tool for reaching a wider audience. Here are a few strategies to consider:

Facebook Ads: Facebook provides a wide range of advertising options, including targeted ads, carousel ads, and video ads. By leveraging these tools, you can reach a specific audience segment that shows interest in your products or services. Instagram Stories Ads: Instagram Stories are a highly engaging format for sharing quick updates and exclusive content. Ads can help you reach a more engaged audience and drive traffic to your website or other platforms. Twitter Ads: Twitter offers a variety of ad formats, including promoted tweets, promoted accounts, and more. These ads can help you reach a wider audience and improve brand awareness.

Proven Engagement Strategies

Here are some effective methods for engaging with a wider audience online:

Create a Facebook Group: Building a Facebook Group where you can share knowledge and promote your products can help you connect with like-minded individuals. Engaging in discussions and providing valuable content can help you build a community around your brand. Host Giveaways: Giveaways are a great way to increase audience engagement and grow your reach. By offering a prize, you can encourage people to follow, share, and interact with your brand. Utilize Pinterest: Pinterest is an excellent platform for sharing visual content. By maintaining an active presence on Pinterest, you can attract a broader audience and drive traffic to your website or other platforms. Email Marketing: Building an email list from the beginning can help you reach your target audience with regular updates and promotions. Email marketing remain a highly effective way to nurture leads and build long-term relationships with your audience.

In conclusion, the key to reaching a wider audience online during a lockdown is to stay active, relevant, and engaging. By leveraging tools like Google My Business, live streaming platforms, and social ads, you can extend your reach and connect with more people. Remember, the quality and relevance of your content are crucial. Focus on providing value and solving problems for your audience, and the audience will follow.