Should You Sell Through POS Resellers?

Entrepreneurs starting new businesses often have that innovative idea that sets them apart. While sticking to traditional methods can ensure your survival, embracing innovations can unlock new business opportunities.

Why Sell Through an Official Reseller Channel?

For manufacturers, pushing your point-of-sale (POS) systems through an official reseller such as an OVVI POS Reseller can be highly beneficial. Resellers possess close connections and exclusive tie-ups with distributors and key market players. This channels plays a pivotal role in establishing your brand and garnering trust, especially when it comes to quality and credibility.

Benefits of Using a POS Reseller

Your product should focus on customer convenience and addressing their pain points. Resellers are keen on offering their business associates and partners a product that meets the market's growing demand. This aligns with the unique approach and market strategy of each business. Understanding the specific partnership requirements and the best course of action is essential.

Resellers and Point-of-Sale Systems

Resellers have established networks that allow for the distribution of POS systems. They often link with merchants and processing companies through mutually beneficial relationships. This setup results in residual income and upfront bonuses for the resellers when POS systems are installed in retail and restaurant businesses.

Factors to Consider

When debating potential partners, consider the following:

Current Partnerships: What partnerships do they have in place, and which ones work? Product Distribution: How does your competition distribute their products most effectively? Cost and Benefits: Estimate the time it takes to complete a partnership and the return on investment. Consider direct sales versus partner sales. Product Excitement: What would make them want to push your product over other alternatives? Be creative and innovative. Financial Analysis: Crunch the numbers to ensure the deal is beneficial for both parties. Determine the profit margin needed for each sale and avoid undercutting.

Reseller Market Dynamics

The reseller market, especially in POS-related services, generally follows the 80/20 rule. Approximately 80% of resellers focus on 20% of the products. As an early-stage entrepreneur, you should focus on:

Unique Selling Proposition: Clearly understand why a reseller would choose to sell your product. Building Relationships: Forge strong relationships with resellers to ensure a consistent flow of products and sales. Market Research: Conduct thorough market research to understand the dynamics and make informed decisions.

Conclusion

Ultimately, the choice to sell through POS resellers is strategic. By leveraging their established networks and relationships, you can effectively market and distribute your products. Ensure that the deal is mutually beneficial and that you understand the dynamics of the reseller market. With the right approach and a clear understanding of your market, you can embark on a successful business journey.

Keywords: POS reseller, point-of-sale systems, merchant services