The Evolution of Craftsman Tools: From Sears to Stanley Black Decker

Traditionally, Craftsman tools were synonymous with Sears. However, the brand's journey is marked by significant changes over the years, including a major shift in ownership and a noticeable shift in product quality.

Early History with Sears

Craftsman tools have a storied history rooted in the American retail giant, Sears. For decades, Sears was the primary distributor of Craftsman tools, offering a range of high-quality and reliable products to countless customers. The brand's association with Sears created a strong heritage of dependability and durability in the minds of many consumers.

Brand Acquisition and Transition

While the fondness for Craftsman tools remained consistent, the ownership of the brand underwent a significant change in 2017. Following a complex business deal, Craftsman was acquired by its long-time competitor, Stanley Black Decker. This shift marked a critical turning point for the brand, as the new owners took over the management and production of Craftsman tools.

Quality Changes Post-Acquisition

One of the most notable outcomes of this acquisition was a significant drop in the overall quality of the tools. Many consumers reported that the newly produced Craftsman tools lacked the craftsmanship and reliability of their predecessors. This decline in quality has been a subject of much discussion and concern within the market.

Sears’s Return Policy for Craftsman Tools

Even amidst the quality concerns, Sears retained a reputation for its robust return policy on Craftsman tools. The policy ensured that if a tool malfunctioned, customers could receive a free replacement for the entirety of the tool's lifespan. As an employee in the tools, lawn, and garden department between 2011 and 2013, I witnessed firsthand the volume of such exchanges, underscoring the policy's appeal and the store's commitment to customer satisfaction.

Current Distribution and Availability

Following the sale of Craftsman to Stanley Black Decker, the tools began to appear in a variety of retail locations. Hardware stores like Lowe's, Home Depot, and Ace Hardware now stock the brand. There is little to no indication that Sears still carries Craftsman tools, as many of the stores have closed, particularly in regions like Tucson, Arizona. However, some Sears locations might still offer the tools, albeit fewer in number.

Conclusion

The journey of Craftsman tools is a testament to the business decisions that can shape the market perception of a brand. From its roots with Sears to its current landscape under Stanley Black Decker, Craftsman remains a significant player in the world of home improvement. While the quality changes are a notable downside, the thorough return policy by Sears ensured customer trust and satisfaction during the transition period.

Keywords: Craftsman Tools, Sears, Stanley Black Decker