The Most Affordable Online Marketing Strategies for Brick and Mortar Retailers

When it comes to online marketing, the concept of 'cheap' is often subjective. While certain methods may not cost a significant amount of money, they require investment in time and sometimes expertise. For brick and mortar retailers, the key is to use strategies that maximize visibility and engagement within the context of your physical store's limitations.

Two Essential Strategies for Online Visibility

To ensure you're more visible online, there are two foundational steps: updated social media profiles and Google Maps and business directories.

Updated Social Media Profiles

Updating your social media profiles with accurate and detailed information is crucial. This includes:

Complete address and shop hours Pictures of your shop and products Information about your staff and ongoing campaigns

Consistently posting and updating this information makes your business appear active and trustworthy to potential customers. Social media profiles should reflect positively on your brand and build credibility.

Google Maps and Business Directories

Search for your shop name or category in Google Maps and local business directories. Being among the top three listings is a clear sign of a well-established online presence. Regularly adding and verifying information can help you stay high in search results.

Understanding Your Goals for Online Marketing

Before diving into online marketing, it's essential to define your objectives. These can include:

Brand awareness Customer service/queries Diverting potential customers to your physical store Marketing your products/offers

For instance, if your goal is brand awareness:

If your goal is to divert potential customers to your physical store, you can consider:

Create a brand page on platforms like Facebook and Twitter Link your social media pages to your official website Place posters in your store highlighting your online presence

By developing a basic website for around 5k-10k, you can create a foundation for online marketing efforts. On social media, mention your website name to drive traffic.

Email Marketing: The Best and Cheapest Method

Email marketing is one of the most affordable and effective online marketing strategies. It allows you to reach out to customers directly and build loyalty.

To get started, create an email list:

Offer a discount or freebie in exchange for email addresses Incorporate an email capture form on your website

Regularly send newsletters, updates, and special offers to your subscribers to keep them engaged and informed.

Local Marketing Techniques for Brick and Mortar Retailers

For brick and mortar businesses, leveraging local marketing techniques is crucial. Some effective methods include:

List your business on Google and other classified sites Utilize Facebook and other social media platforms to reach out to local users Engage with your community by participating in local events

These strategies help you build a local presence and attract more potential customers to your physical store.