The Next Level of Marketing: Lessons from Blendtec’s Will It Blend Campaign

Marketing campaigns today are not merely about sales; they are about creating a memorable impact on your audience. Blendtec, a company known for its powerful blenders, achieved this with its iconic Will It Blend campaign. This article will explore the key elements that made this campaign so successful and how other businesses can apply these lessons.

Introduction to Will It Blend

The Will It Blend campaign is a series of infomercials that demonstrate Blendtec’s blenders’ capabilities by attempting to blend various unusual items. The CEO, Tom Dickson, is the star of these videos. The campaign is so successful that it has driven significant sales growth for Blendtec’s high-end consumer blender. This article will delve into the strategies behind this campaign and how they can be leveraged by other businesses.

Engagement through Short, Snappy Videos

The rise of internet videos has transformed how we consume information. According to recent online video studies, 82% of internet users watch online videos, and the average viewing time is 5.6 hours per week. To maximize the impact of your content on platforms like YouTube, it's crucial to keep your videos short and engaging. This is because viewers tend to prefer shorter videos where they can quickly get the message across.

Short video format - completing an engaging video within under two minutes can significantly increase viewership and shareability.

Use cutscenes and fast cuts to maintain viewer interest and convey messages succinctly.

Audience Engagement through High Volume of Content

Blendtec is a prime example of a company that thrives on producing a large volume of high-quality videos. Rather than focusing solely on creating perfect content, the strategy is to produce a lot of great content and quickly move on to the next idea. This approach is often referred to as 'quantity over quality.' According to SEMrush, more frequent content can help in building a stronger online presence and keeping the audience engaged.

Blendtec’s first “Will It Blend” series was the 33rd-most-viewed series on YouTube, and it contributed significantly to the 500% sales uplift of their high-end blender. The key lesson from this is that creating a large amount of content can lead to increased exposure and higher sales. Here are a few points to consider:

Consistent posting - Maintain a regular posting schedule to keep your audience engaged consistently.

Diversified content - Explore various formats like live streams, webinars, and educational content to cater to different interests and demographics.

User-generated content (UGC) - Encourage your audience to create and share their own videos or content related to your product or service.

Building Community through Engagement

In addition to creating content, blending in genuine engagement with your audience is crucial. In the “Will It Blend” videos, Tom Dickson interacts with the audience, creating a personal and relatable connection. This builds a community around the brand. Here’s how you can emulate this strategy:

Live interactions - Utilize live streams and social media QA sessions to engage directly with your audience.

User testimonials - Feature customer testimonials in your videos to build trust and credibility with potential customers.

Contests and giveaways - Run social media contests or giveaways to increase engagement and participation.

Conclusion: Lessons from Blendtec’s Will It Blend Campaign

The “Will It Blend” campaign not only provided an entertaining viewing experience but also boosted Blendtec’s sales and brand reputation. By focusing on short, engaging videos, producing a high volume of content, and fostering an engaged community, businesses can achieve similar success. Embrace the lessons learned from Blendtec and apply them to your marketing strategies to stay ahead in the competitive digital landscape.