The Ultimate Guide to Creating a Free Explainer Video for Your Startup

Creating a compelling explainer video is one of the most effective ways to communicate the value of your startup to potential customers. While production costs can be high, there are several tools available that allow you to create great explainer videos without breaking the bank. In this guide, we will explore some of the best options for creating free explainer videos, as well as the steps to creating a professional and engaging one yourself.

Best Free Options for Explainer Video Creation

FreeFuse

FreeFuse is a powerful tool for creating free explainer videos. Their AI AutoEditor can segment your existing video content into bite-sized chunks, making it easier to digest. Here's how to create an explainer video on FreeFuse:

Start by Uploading Your Content Use AI AutoEditor for Segmentation Rearrange Segments with Drag-and-Drop Interface Add Text Overlays and Images Personalize the Learning Journey with SmartPath Technology

FreeFuse's AI-powered features make it easy to create professional-looking content, even if you don't have any previous video editing experience.

PowToon

PowToon is another excellent free option, especially for creating animated explainer videos. While PowToon's basic features are free, their creative design tools come with a subscription. However, you can create high-quality explainer videos with the free version. To get started:

Create Your Video Upload to YouTube Share with Others

An explainer video can cost between $4000 and $25000, but the free tools available allow you to create engaging content that can rival professional productions.

Step-by-Step Guide to Creating Your Explainer Video

Step 1: Script

A solid script is the foundation of a great explainer video. It should clearly address your target customer's concerns and pain points, providing a compelling solution.

Order of Script:

Quick overview of your product and what it does Introduce the problem Answer the problem with your solution Call to action Broadcast your trust signals

Script Best Practices:

Keep it short (90 seconds or less) Key message and value proposition should be in the first 30 seconds Speak in 2nd person using "You" and "Your" Use simple language Select the right tone and consider adding humor

Step 2: Voiceovers

A compelling voiceover is crucial for your explainer video script. You can find professional voice actors through sites like Voice123 or hire a freelancer for a more affordable option. There are also platforms like Fiverr where you can find voiceovers for just a few dollars.

Step 3: Explainer Video Production

There are several paths you can take when it comes to producing your explainer video:

Bring in Pros: Professional video production companies can help you create a high-quality video, but costs can range from $5000 to $20000. DIY Explainer Video with iPhone: Use your iPhone to film your explainer video and iMovie or Camtasia for editing. PowToon is a good tool if you want to do it yourself on a budget, and Wistiawalkthrough can guide you. Hire a Freelancer: Freelancers can provide high-quality assistance at lower costs. You can find them on platforms like Fiverr or Freelancer.

Step 4: Music Sound Effects

Add music and sound effects to create an engaging video. Options include:

MusOpen for free music recordings, sheet music, and more Sound for Creative Commons licensed audio samples and sound effects Wistia for free background music AudioJungle for royalty-free audio files including loops and sound effects Similarweb to help create your own sound effects

Step 5: Measure Performance

Measure the performance of your explainer video to see how well it engages your audience. Some tools to consider include:

YouTube Insights to track basic metrics Google Analytics to track deeper engagement Wistia for advanced analytics and sync to Google Analytics

Advantages of Explainer Videos

Improving SEO search rankings Increasing conversions Extending video engagement Repurposing content for various needs Sharing on social media

Explainer videos are a powerful tool for startups to communicate their value proposition and engage potential customers. With the right tools and a well-structured script, you can create a free explainer video that makes a big impact on your marketing efforts.