Transferring an Amazon Prime Account from the UK to Another EU Country After Brexit

Introduction

With the United Kingdom leaving the European Union, transferring your Amazon Prime account from the UK to another EU country can be a bit confusing. This guide will walk you through the process to ensure a smooth transition. Whether you are a UK resident planning to move abroad or already settled in another EU country, understanding the steps is crucial.

Cancel Your UK Subscription

Log into your Amazon UK account. This is the first step in preparing to transfer your Amazon Prime account post-Brexit.

Go to “Your Account” and select “Your Prime Membership.” This section contains all the details of your current Prime membership.

Cancel your Prime membership. This step is necessary to ensure that your account and membership status are updated for the new country.

Create a New Account

After canceling your UK account, you need to create a new account in the country you are moving to. Here’s how:

Go to the Amazon website for the country you are moving to. For example, for Germany, visit This is important as each country has its own localized site and offers.

Create a new Amazon account using your email address. You may need to provide a local address and payment method for the new country. This ensures that your account is compliant with the new regional regulations. This step is crucial for securing your Prime membership in the new country.

Sign Up for Prime

Once your new account is set up, you can sign up for Amazon Prime in your new country:

Navigate to the Prime section of the website. This is where you can explore the Prime benefits and sign up for the service.

Sign up for Amazon Prime in the new country. This completes the transition of your Prime benefits to your new location.

Transfer Content if Applicable

Some content, particularly streaming video, may not transfer due to regional licensing agreements. Here’s what to do:

Note that content such as Prime Video may not transfer over. Regional licensing agreements may prevent the seamless transfer of some content, and you may need to re-purchase or rent these items in the new region.

Update Payment Information

To ensure smooth transactions in your new country, update your payment information:

Ensure that your payment method is valid for the new country. Different currencies may require a local payment method. This step helps avoid issues with payments and ensures that you can continue using your Prime benefits.

Check Availability

Not all services and benefits are the same across all EU countries, so check the availability of Prime in your new location:

Check what’s included with Prime in your new location. Some services may vary, so it’s important to verify the offerings to ensure that you are familiar with what you will have access to.

Customer Care and Refunds

Amazon’s customer service is known for addressing customer pain points effectively. Here’s what you can expect:

In many cases, Amazon will cancel the Prime subscription in the country you are leaving and refund the remaining months. This allows you to sign up for the Prime programme in your new country.

Your Amazon account remains the same across all Amazon sites, but the Prime benefits you have in a certain country will vary. This means that while your primary account information may be consistent, the regional Prime benefits will need to be updated.

For example, I moved to Spain from Austria and forgot to cancel my Prime subscription. I called their customer care and they refunded the total amount without any issue at all. This highlights how responsive and helpful Amazon’s customer service can be in such situations.

By following these steps, you should be able to successfully transition your Amazon Prime account to your new EU country and enjoy all the benefits of Prime in your new location.