Who Owns Bass Pro Shops: A History and Ownership Overview

Bass Pro Shops has grown from a small family-run business to a nationwide retail powerhouse. At the helm of this impressive transformation is John Morris, the founder and CEO of this famous outdoor retail chain. In this article, we will delve into the history of Bass Pro Shops, John Morris's vision, and the ownership of the company.

Founding and Early Days

The story of Bass Pro Shops begins in 1972 in Springfield, Missouri. Upon inheriting his father's liquor store, John Morris decided to utilize the space to sell fishing tackle and equipment. Recognizing a niche in the outdoor retail market, Morris saw a perfect opportunity to turn this little venture into something much bigger.

Growth and Expansion

Under Morris's leadership, Bass Pro Shops rapidly expanded in the 1980s and 1990s, becoming a well-known retailer in the outdoor industry. The stores soon evolved from a simple tackle shop to full-service outdoor retail centers, offering everything from fishing and hunting gear to live fish exhibits and educational experiences. By the year 2000, the company had over 30 stores across the United States.

Acquisition of Cabelas

In a move that would further cement Bass Pro Shops' position as the leading outdoor retailer, Morris made the strategic acquisition of Cabelas in 2017. Cabelas, founded in 1955, had already established itself as a premium brand in outdoor gear, particularly in hunting and fishing. The $5 billion deal not only doubled the size of Bass Pro Shops but also allowed for the integration of a broader range of products and services.

Continued Growth and Vision

With the expansion from the acquisition of Cabelas, Bass Pro Shops has continued to grow and evolve. Morris's vision for the company remains at the forefront. He continually seeks ways to enhance the shopping experience for customers, from the extensive product lines to the experiential elements such as live animals and interactive exhibits. Through this holistic approach to retail, Bass Pro Shops has become a destination for outdoor enthusiasts across America.

Conclusion

Bass Pro Shops is now one of the leading outdoor retail brands in the United States. From its humble beginnings in a liquor store to its current status as a nationwide conglomerate, the company has come a long way. John Morris's strategic vision and ability to expand the brand have been the driving forces behind this success.

Frequently Asked Questions

Question 1: When did John Morris start Bass Pro Shops?

John Morris started Bass Pro Shops in 1972, initially utilizing the space in the back of his father's liquor store in Springfield, Missouri.

Question 2: What was the value of the acquisition of Cabelas?

In 2017, John Morris acquired Cabelas for $5 billion, nearly doubling the size of Bass Pro Shops.

Question 3: What products can customers find in a typical Bass Pro Shops?

A typical Bass Pro Shops store offers a wide range of products, including fishing and hunting gear, live fish, outdoor clothing, and educational exhibits. The store experience is designed to be immersive and educational, providing a full range of services for outdoor enthusiasts.

Keywords

Bass Pro Shops John Morris Cabelas

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