Why Bollywood Can't Invest More in Quality Scripts: A Content Creator's Perspective

Hi Sankalp,

Thank you for your question. I believe the problem lies in the industry's short-term mindset, rather than a dearth of quality storytelling opportunities. Unlike international cinema, some regional cinemas have been producing exceptional films, such as the critically acclaimed Marathi film Sairat. However, the lack of opportunities for writers to contribute to new scripts is one of the biggest constraints. Additionally, the audience's consumption habits largely determine the content produced, with blockbuster hits like Sultan and Raees drawing massive revenues without facing significant criticism or even reprimand. Such a flaw in the critique system further hinders the industry from evolving into a better place for quality films.

The Audience's Perception of Cinema

Firstly, in global terms, most moviegoers in India view cinema as a form of entertainment rather than an art form or a means of conveying profound thoughts or messages. This means that the success of a film hinges more on its entertainment value and the appeal of its star cast than on its depth or originality. Many producers and production houses prioritize profit over content, leading to the creation of films that prioritize flashy item numbers and catchy dialogues over substantive storytelling.

Historical Precedents and Content-Driven Films

Looking back at the history of Bollywood, we can see that content-driven films often do not perform well at the box office. Films like Rockstar, Highway, Dil Se, Swades, Guzarish, and Shotti all had strong narratives and stellar casts but struggled to make significant box office impacts. These examples demonstrate that in a market dominated by commercial success, content-driven films face significant challenges. Despite the occasional success, such as Dangal and Taare Zameen Par, the distribution of these films is limited and the industry as a whole still favors extravagant item numbers and bold performances over substance.

Categories of Quality Scripts

Even within the realm of good scripts, we can categorize them based on their approach and execution. The first category includes straightforward, direct-to-the-point films like Highway, Rockstar, and Dil Se. These movies offer clear messages and are designed to entertain the audience. The second category comprises films that take a more nuanced and reflective approach, such as Dangal and Taare Zameen Par. While both these films are deeply engaging and within the realm of 'good content', their style of storytelling sets them apart from mainstream entertainment. Particularly, the second category is rare, and producers are often hesitant to invest in such projects due to their perceived lower box office potential.

Conclusion

While it is true that Bollywood is not neglecting the importance of a good script entirely, the industry still tends to prioritize spectacle over substance. The challenge lies in finding a balance where films can still be entertaining while also being meaningful. The negative connotation associated with item numbers and the lack of robust critique systems only exacerbate this issue. However, I stand by the idea that there is a place for both categories in the industry – whether it is a straightforward, high-energy film or a more reflective, nuanced portrayal of life. Ultimately, the success of a film lies in how it delivers its message and entertains the audience, whether it is a practical lesson or a humorous, thought-provoking story.

Thank you for your interest in this topic. If you have any more questions or need further clarification, feel free to reach out.